-
Selling Newsletter Ads with Cold Email Outreach
The exact formula I use to help my ad sales clients sell newsletter ads.
April 3, 2025 Read post →tags:
-
How to Sell Local Newsletter Ads
Common story: you speed ran your local newsletter to 10k subscribers with Facebook ads, but can't sell an ad in your newsletter. How do you avoid this? I explain why this occurs, and I provide the solution.
February 5, 2025 Read post →tags:
-
How do You Grow Local Newsletters?
Facebook ads! But not *only* Facebook ads. I use the Naptown Scoop as a case study to study the different ways to grow a local newsletter, and evaluate each method's relative importance. Part 2 of a 4 part series on local newsletter economics.
January 27, 2025 Read post →tags:
-
How do Local Newsletters Make Money?
Well... ads of course. But which advertisers? I answer this using the full scraped and parsed data of every Naptown Scoop newsletter. Part 1 of a 4 part series on local newsletter economics.
December 24, 2024 Read post →tags: